José Aragón, an experienced fashion photographer, returned to Madrid after 15 years in Japan and, adapting to the changes of the post-COVID world, began using artificial intelligence tools such as Midjourney, Stable Diffusion and DALL-E. He transformed his creative process into what he calls “sintography,” a fusion of photography and technology that allowed him to generate images from textual descriptions.
In collaboration with digital artist Carrie Crigler, Aragón worked on the campaign for sustainable brand Thalie Paris, using the faces of real models in digital avatars. This innovative approach protects the rights of models, who license the use of their images, ensuring control over their visual identity and extending their careers in a sector that values youth.
Although AI offers great creative opportunities, it also poses challenges, such as intellectual property, ethics in its use and the potential imbalance of power in the industry. Aragón highlights the importance of protecting both artists and models, ensuring that authenticity and rights are maintained in an increasingly digitalized environment.
Check the full article in:
https://www.forbes.com/sites/jenniferlee/2024/08/08/is-licensing-models-images-the-future-of-ai-in-fashion-campaigns/
Sign up to get the latest updates! Do not worry we will never spam you
At TWQ Agency, we are guided by ethical principles that reflect our commitment to humanity, the environment, and innovation.
These values form the foundation of our operations and our relationships with clients, collaborators, and society at large.
Equality and Inclusion
We promote an environment where everyone is treated with respect and fairness, regardless of gender, race, religion, sexual orientation, disability, or any other personal characteristic.
We celebrate diversity and foster an inclusive space both within our agency and in our campaigns and projects.
Sustainability and Environmental Respect
We are committed to reducing our carbon footprint in all aspects of our work.
We integrate sustainable practices into our operations, such as using recycled materials, reducing energy consumption, and promoting recycling.
We create campaigns that raise awareness about environmental care and the positive impact of a more sustainable lifestyle.
Disruptive and Ethical Innovation
We strive to be disruptive in our strategies, challenging traditional models to deliver creative and relevant solutions.
We use technology responsibly to foster more human connections, evoking authentic and natural responses.
We ensure that our disruptive practices adhere to ethical, legal, and social principles.
Commitment to Nature and Authenticity
We recognize the intrinsic value of nature as inspiration and a guide for our campaigns and business philosophy.
We advocate for authenticity in our actions, messages, and relationships, always seeking to connect from a genuine place.
Ethics in All Our Actions
We uphold an unwavering commitment to honesty, integrity, and accountability.
We ensure transparency in our relationships with clients, suppliers, and collaborators, always communicating with clarity and sincerity.
