At the presentation of the new GLA model in Ecuador, Mercedes Benz and Diners Club hosted Silver Sphere, an exclusive event with interactive master pieces.
For this event, Ecuatorian painting artist Ramiro Albán created several master pieces inspired on Mercedes Benz. But the idea was to go further: the idea was to transform these canvas into interactive devices.
That´s the point where our agency gets into the project: we developed an specific 3D motion picture for each painting that is only displayed on the smartphone's screen and it interacts with the environment.
Augmented Reality implies that audience are not just static observers but they take part in the experience.
This event blends traditional art with the latest advances in AI tech and Augmented Reality.
The experience of watching master pieces that evolve only for you in your smartphone offers an unforgettable impression.
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