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Author: Jose Aragon

J’ADORE LE BOOK CONNECTIONS

AI Revolution │ Workshops At TWQ THE AGENCY we wanted to share some highlights from the LE BOOK CONNECTIONS in Paris last week. We had the opportunity to join one of the jury members Nathalie Dionne from Thalie Paris. This year was special as it marked the 20th anniversary of the event, held at Hôtel […]

HARPER’S BAZAAR

Is Licensing Models’ Images The Future Of AI In Fashion Campaigns? José Aragón, an experienced fashion photographer, returned to Madrid after 15 years in Japan and, adapting to the changes of the post-COVID world, began using artificial intelligence tools such as Midjourney, Stable Diffusion and DALL-E. He transformed his creative process into what he calls […]

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At TWQ Agency, we are guided by ethical principles that reflect our commitment to humanity, the environment, and innovation.

These values form the foundation of our operations and our relationships with clients, collaborators, and society at large.

  1. Equality and Inclusion
    We promote an environment where everyone is treated with respect and fairness, regardless of gender, race, religion, sexual orientation, disability, or any other personal characteristic.
    We celebrate diversity and foster an inclusive space both within our agency and in our campaigns and projects.

  2. Sustainability and Environmental Respect
    We are committed to reducing our carbon footprint in all aspects of our work.
    We integrate sustainable practices into our operations, such as using recycled materials, reducing energy consumption, and promoting recycling.
    We create campaigns that raise awareness about environmental care and the positive impact of a more sustainable lifestyle.

  3. Disruptive and Ethical Innovation
    We strive to be disruptive in our strategies, challenging traditional models to deliver creative and relevant solutions.
    We use technology responsibly to foster more human connections, evoking authentic and natural responses.
    We ensure that our disruptive practices adhere to ethical, legal, and social principles.

  4. Commitment to Nature and Authenticity
    We recognize the intrinsic value of nature as inspiration and a guide for our campaigns and business philosophy.
    We advocate for authenticity in our actions, messages, and relationships, always seeking to connect from a genuine place.

  5. Ethics in All Our Actions
    We uphold an unwavering commitment to honesty, integrity, and accountability.
    We ensure transparency in our relationships with clients, suppliers, and collaborators, always communicating with clarity and sincerity.

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  • TWQ The Agency. All rights reserved.
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